AuthorParker Johnson It's been roughly one year since our congregation put forth its first communications strategy, and what a year of firsts it's been! In collaboration with the newly formed Communications Team (made up of 60% millennials), we charged ahead by first examining our pre-existing web presence. We evaluated what other churches of comparable size were doing and surveyed our own congregation to find out what meant the most to them. The survey results were incredibly helpful and were immediately implemented on our website and social media channels. In one year, we launched and maintained the following:
One of the most rewarding things about web-based marketing is that we are able to see accurate, reliable insights in real-time. Every click of a mouse, every visit to our website, every 'like' or 'retweet' on social media...all of it is logged and recorded for us. This information is invaluable to our community. But more important than simply reading this data or sharing it is that we act upon it. Continuous check-ins with these metrics begs the questions: What is working? What isn't working? How can we improve? Who is our target audience? How does our target audience prefer to be communicated with? We are forming new expressions of ministry based on data-driven decisions...and it's working. Community of Christ International Headquarters, located in Independence, Missouri, USA, recently recognized us as being a 'best practices' congregation in the area of communications. See for yourself in our Calgary Communications Report below. Enjoy! Special thanks to the Calgary Communications Team for all your hard work and dedication!
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